As an emerging FREE STYLE MTB brand, ALAUDARK is honoured to be included in the portfolio of the innovation firm @noizlab. Alongside distinguished creators from completely different fields such as PORSCHE, MASSIMO DUTTI, NARS, TUMI, ZARA, and SKY, to redefine LIFE STYLE. We are dedicated to inheriting and promoting the diverse, inclusive, competitive, encouraging, and honourable spirit of sport that has existed since the times of ancient Greece and Rome, through our products, services, and athletes.